Leadership & Culture5 min read

How Leaders Shape Culture: What the Evidence Says

Moderate Evidence3 meta-analyses · 190 studies · 569,185 participants

The Question

Most leadership models assume that culture flows from the top: hire the right leaders, and the right culture follows. But is this supported by evidence? How strong is the link between transformational leadership and organisational culture, and — critically — does leadership alone explain culture, or are these two forces more independent than we assume? The answer matters because it determines whether organisations should invest primarily in leader development, culture-building programmes, or both.

What the Research Says

The strongest recent evidence comes from Aydogdu et al. (2024), a meta-analysis of 22 studies examining the relationship between transformational leadership and organisational culture. The overall effect was substantial (r = 0.44, p < .001), confirming that leaders who inspire, challenge, and develop their people are associated with stronger, more cohesive cultures. What makes this finding particularly compelling is the heterogeneity statistic: I² = 4%, meaning the effect is remarkably consistent across the studies examined. This is unusual in organisational research, where context-dependent variation is the norm.

However, framing this as "leaders create culture" would be an oversimplification. Hartnell et al. (2019), in a much larger synthesis (148 samples, over 556,000 informants across 26,196 organisations), found that while culture and leadership are substantially correlated, they function as distinct influences on organisational effectiveness. Culture explains unique variance in performance outcomes even after controlling for leadership. Put differently, culture is doing real work that leadership alone does not account for. Moreover, when culture and leadership are modelled together, the combined effect on performance is significantly stronger than either predictor in isolation.

Earlier path-model work by Hartnell et al. (2013) shed further light on the mechanism: culture partially mediates the relationship between leadership and unit performance. This means leadership does shape culture, but culture then acts as an active transmission mechanism — amplifying, translating, or sometimes buffering leadership's impact on results. Culture is not a passive downstream consequence; it is a dynamic force in its own right.

There is also evidence that leadership influence on culture is not limited to behaviour. O'Reilly et al. (2014) found that CEO personality traits — particularly conscientiousness, agreeableness, and openness — predict specific culture dimensions. Though Kyser (2017) noted that in smaller firms, collective employee personality can override the founder's cultural imprint, suggesting that cultural influence is more distributed than hierarchical models imply.

Key Findings

Leadership–culture (r)
.1.3.50.44
Correlation Coefficient (r)
Strength of relationship between two variables (0–1 scale; .10 small, .30 medium, .50 large)
Effect consistency (I²)
4%
Heterogeneity ()
The percentage of variation across studies due to genuine differences rather than chance. Low values (e.g. 4%) indicate highly consistent findings
Training effect size (d)
SMLd = 0.60
Cohen's d (d)
Standardised effect size expressing the difference between groups (.20 small, .50 medium, .80 large)
Needs assessment rate (%)
6%
Percentage (%)
A proportion expressed as a percentage of the total

Implications

The practical implication is clear: treat leadership and culture as two distinct but complementary investment areas.

Organisations that pour resources solely into leadership development may be disappointed by the cultural returns. The evidence suggests that even excellent leadership explains only part of what drives a healthy, effective culture. The rest comes from systems, norms, rituals, and shared expectations that exist beyond any single leader's influence.

Conversely, culture-building programmes that ignore leadership are equally incomplete. Leaders remain one of the strongest single influences on culture — the r = 0.44 effect is not trivial. They set tone, model behaviour, and make the resourcing decisions that enable or undermine cultural aspirations.

The sweet spot, supported by the Hartnell (2019) findings, is investing in both simultaneously. Develop leaders who understand their cultural impact, and build cultural infrastructure — values, feedback loops, norms, recognition systems — that does not depend on any individual leader to sustain it.

One important caveat: the training literature (Arthur et al., 2003) shows medium-to-large effects for training generally (d ≈ 0.60), but only 6% of studies reported conducting a needs assessment beforehand. Organisations that invest in leadership development without first diagnosing their specific cultural gaps are likely leaving significant value on the table.

What You Can Do

  1. 1
    ODiagnoseAudit both levers independently. Assess your organisation's leadership capability and cultural health as separate dimensions. Do not assume that strong leadership automatically means strong culture, or vice versa.
  2. 2
    LDevelopDevelop leaders as culture architects, not culture owners. Help leaders understand that their role is to shape and reinforce culture — not to be the sole source of it. Equip them with specific cultural influence skills: storytelling, norm-setting, recognition, and symbolic action.
  3. 3
    ODesignBuild cultural infrastructure that outlasts individual leaders. Design systems — onboarding, feedback mechanisms, decision-making frameworks, rituals — that encode your desired culture into organisational routines. Culture that depends entirely on a charismatic leader is fragile.
  4. 4
    ODiagnoseConduct a needs assessment before investing in development. Whether the investment is in leadership training or culture change, start by diagnosing what specifically needs to shift. The evidence suggests most organisations skip this step, reducing the return on their investment.
  5. 5
    ODiagnoseMeasure culture directly, not just through leadership proxies. Use validated culture instruments alongside leadership assessments. Track whether cultural indicators move independently of leadership scores — the research says they should.
Intervention Level:IndividualGroupLeaderOrganisation

The Bottom Line

Transformational leadership has a consistent, meaningful association with organisational culture (r = 0.44), and this effect holds remarkably steady across studies. However, culture is not just a by-product of leadership — it operates as a distinct lever. Organisations that invest in developing both leadership capability and cultural infrastructure see significantly stronger performance outcomes than those focusing on either alone.

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Evidence Quality Note

This article draws on multiple meta-analyses, lending reasonable confidence to the core findings. The Aydogdu et al. (2024) result is notably consistent (I² = 4%), though its sample is primarily from education contexts, which limits direct generalisability to corporate settings. The Hartnell (2019) synthesis is methodologically strong with a very large sample but relies on correlational designs — we cannot confirm the direction of causation. It is plausible that certain cultures attract particular leadership styles as much as leaders shape cultures. Cross-sectional designs dominate this literature, and longitudinal evidence remains scarce.

Source Citation

  1. Aydogdu, S., Tutar, H., & Erdem, A. T. (2024). The effect of transformational leadership on organisational culture: A meta-analysis study. IIMB Management Review, 36(2), 188–202.
  2. Hartnell, C. A., Kinicki, A. J., Lambert, L. S., Fugate, M., & Doyle Corner, P. (2019). Do similarities or differences between CEO leadership and organizational culture have a more positive effect on firm performance? A test of competing predictions from the culture–leadership fit and divergence models. Journal of Applied Psychology, 101(6), 846–861.
  3. Hartnell, C. A., Kinicki, A. J., & Lambert, L. S. (2013). Culture and leadership across the organization: A meta-analytic path model. In Academy of Management Proceedings (Vol. 2013, No. 1, p. 13234). Academy of Management.
  4. Arthur, W., Jr., Bennett, W., Jr., Edens, P. S., & Bell, S. T. (2003). Effectiveness of training in organizations: A meta-analysis of design and evaluation features. Journal of Applied Psychology, 88(2), 234–245.
  5. O'Reilly, C. A., III, Caldwell, D. F., Chatman, J. A., & Doerr, B. (2014). The promise and problems of organizational culture: CEO personality, culture, and firm performance. Group & Organization Management, 39(6), 595–625.